Postcard Reklamemarken, 1996

With an overwhelming flood of images, advertising has shaped our everyday culture since the beginning of this century. Pleasure, pleasure, and entertainment—hallmarks of the new, metropolitan lifestyle—are graphically linked in advertising with feminine charm and erotic sophistication. This selection of images from the Martina & Lutz Dathe collection archive not only illustrates an important section of advertising history, but also focuses on interesting contemporary aspects of the image of women in Wilhelmine Germany.